NHL Star P.K. Subban Joins PSB Speakers
December 10, 2013
Pickering, ON Canada, December 10, 2013 — PSB Speakers, a Canadian leader in high-performance speakers and headphones for over four decades, is proud to announce a new sports sponsorship with the NHL's top defenseman and 2013 Norris Trophy winner, P.K. Subban. P.K. will be PSB Speakers' official brand ambassador for the company's award-winning M4U (Music for You) Series of premium headphones with RoomFeel™ technology.
This new strategic partnership with one of hockey's most prolific stars will increase brand awareness for PSB Speakers throughout North America, and introduce sports fans to the Canadian leader of premium headphones. P.K. Subban will be the number one spokesman for the M4U Series throughout 2014, and will be represented in Canadian promotions and events for PSB Speakers.
"P.K. Subban's performance as one of Canada's leading athletes in the National Hockey League is a symbol of the worldwide recognition our country receives in the sport of hockey. His exemplary play on the ice and in the community is on par with the initiative of PSB Speakers in designing performance-focused headphones. This is an incredible feat for a grassroots Canadian company, and partnering with P.K. will boost PSB Speakers as a brand and as a top Canadian performer," said Chief Brand Officer of PSB Speakers, John Banks, in talking about this exciting new opportunity.
The new partnership will also include initiatives for social media campaigns that will be conducted throughout 2014, including product giveaways and special events at authorised Canadian PSB dealers.
About M4U Series
High-definition sound, exclusive RoomFeel™ acoustic technology, advanced design, and plush-soft comfort, that's how PSB Speakers create Music for You (M4U). The award-winning M4U Series of high performance headphones takes over 40 years of acoustical innovation and research to create the most natural-sounding personal listening experience. Based on PSB's founding principal of bringing real sound to real people, the M4U Series has been praised worldwide for delivering engrossing and immersive sound, supreme comfort, and superb all-around quality. Listeners can't resist keeping their music going all day long.
About P.K. Subban
Born and raised in Toronto, Ontario, P.K. Subban is a professional hockey player who was selected 43rd overall by the Montreal Canadiens in the second round of the 2007 NHL Entry Draft. Today, P.K. Subban is recognized as one of the league's most elite defensemen, with a first team all-star selection for the 2013 NHL All-Star Game and winner of the James Norris Memorial Trophy for the 2012-2013 season. As a proud Canadian, playing junior hockey for the Belleville Bulls in the Ontario Hockey League, P.K. won two gold medals for Canada at the 2008 and 2009 World Junior Hockey Championships, and was named to the 2009 Tournament All-Star Team for his impactful role in the tournament. P.K. Subban will now look to Sochi in hopes of representing Canada for the first time at the 2014 Winter Olympic Games.
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